About the Steve Jobs

Steven Paul Jobswas an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India, seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak’s Apple I personal computer. Together, the duo gained fame and wealth a year later with production and sale of the Apple II, one of the first highly successful mass-produced microcomputers.

Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interfacewith the addition of the Apple LaserWriter, the first laser printer to feature vector graphics and PostScript.

In 1985, Jobs departed Apple after a long power struggle with the company’s board and its then-CEO, John Sculley. That same year, Jobs took some Apple employees with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets, serving as its CEO. In 1986, he helped develop the visual effects industry by funding the computer graphics division of Lucasfilm that eventually spun off independently as Pixar, which produced the first 3D computer-animated feature film Toy Storyand became a leading animation studio, producing 28 films since.

In 1997, Jobs returned to Apple as CEO after the company’s acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer Jony Ive to develop a line of products and services that had larger cultural ramifications, beginning with the “Think different” advertising campaign, and leading to the iMac, iTunes, Mac OS X, Apple Store, iPod, iTunes Store, iPhone, App Store, and iPad. Jobs was also a board member at Gap Inc. from 1999 to 2002. In 2003, Jobs was diagnosed with a pancreatic neuroendocrine tumor. He died of tumor-related respiratory arrest in 2011; in 2022, he was posthumously awarded the Presidential Medal of Freedom. Since his death, he has won 141 patents; Jobs holds over 450 patents in total.

Frequently Asked Questions

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    It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

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    Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

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    Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?

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    To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

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    I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

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    You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

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    Design is not just what it looks like and feels like. Design is how it works.

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    Innovation distinguishes between a leader and a follower.

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    I want to put a ding in the universe.

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    Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

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    Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

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  12. 12.

    It is piracy, not overt online music stores, which is our main competitor.

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  13. 13.

    The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

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  14. 14.

    A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

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