Shoot for the moon – if you miss you’ll end up in the stars.
Meaning of the quote
The quote suggests that you should aim high and try to achieve your biggest goals, even if they seem very difficult. If you don't quite reach your most ambitious target, you'll still accomplish something great. It encourages you to be bold and not hold back, because even if you don't get exactly what you want, you'll end up with something impressive.
About Artie Shaw
Artie Shaw, an American clarinetist, composer, and bandleader, was one of jazz’s finest musicians. He led a popular big band in the late 1930s and early 1940s, and is best known for his 1938 recording of Cole Porter’s ‘Begin the Beguine.’ Shaw was also an early proponent of Third Stream music, blending classical and jazz elements.