I still manage to spend around 40 hours a week at work but it is a lot more focused on what can make money as opposed to what makes me look good in the papers.

Back then, I could be as obnoxious as I liked and people would still come back for more, they had to, I was Benjamin Cohen, the Dot Com sensation.

I prefer the new me a million times more over than the old one.

The truth is that most small businesses will not succeed and you need to be emotionally prepared for this.

At the end of the day I’m pleased with the site I created.

I decided that the only way there would be a future was to start to cut back.

The added work load of a degree has made me focus a lot more when I am in work.

Most of my time, energy and other resources I use to nurture my projects.

My parents have been really supportive right from the very beginning.

I was stuck at home in bed with me and got more and more involved with the Internet. I used it to keep in contact with friends and to make sure I was up to date with everything that was going on in the world.

I’ve found that in business opportunities will constantly emerge or situations develop that make you revise your plans along the way.

When I look back at the way that I was in that documentary I cringe.

A world in which others controlled the course of their own development, would be a world in which the American system would be seriously endangered.

I had in effect a user base eager to buy porn but no one to sell it to them.

On the other hand, always aim to be the best in what you do and give 100%.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

And although I like to relax and have fun, my passion is my work.

The first profile piece on myself came about after my Rabbi sent information to the Jewish Chronicle on what I was up to. The story was then picked up by one of the nationals and things grew from there.

I still manage to spend around 40 hours a week at work but it is a lot more focused on what can make money as opposed to what makes me look good in the papers.

I can remember how rude I could be at times to journalists and people phoning up for advice.

Initially, the site was favourably reviewed in a leading new media publication and the word spread.