A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Creativity varies inversely with the number of cooks involved in the broth.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.