As you know, in the past several years, month after month, radio has increased its revenues – some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Meaning of the quote
Radio has been making more money over the past few years, even getting money from online businesses. This shows that radio is still popular and doing well, even though some people thought it might not survive.
More quotes from Casey Kasem
I must have done about 25,000 promos.
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Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
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Basically, radio hasn’t changed over the years.
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But otherwise, music is about a beat and a message.
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If the beat gets to the audience, and the message touches them, you’ve got a hit.
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As you know, in the past several years, month after month, radio has increased its revenues – some of it even coming from Dot-Com advertisers. So, radio is a survivor.
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Because of my background in theater and radio acting, I knew that I could make a living as an actor.
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My first commercial was for Miller High Life beer.
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Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues – communicating with an audience.
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I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I’d probably be on a sitcom or a dramatic television show.
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I had also done a little disc jockeying.
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We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat: the long distance dedication.
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My agent said that I was one of the top three busiest people in the country.
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Interestingly, songs used to be short, then they became longer, and now they’re getting shorter.
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Anytime in radio that you can reach somebody on an emotional level, you’re really connecting.
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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
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I like the storytelling and reading the letters, the long-distance dedications.
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