The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don’t make as much money as during their active careers.

Meaning of the quote

Athletes who are no longer playing their sport usually don't make as much money as they did when they were actively playing. However, they tend to be better investments because they really care about their marketing opportunities and want to use them wisely. These retired athletes are often a safer choice for businesses looking to partner with them.

About Dick Butkus

Dick Butkus was an American football legend who played linebacker for the Chicago Bears from 1965 to 1973. Renowned for his fierce tackles and relentless effort, he was considered one of the greatest and most intimidating linebackers in NFL history. Butkus was a dominant player, earning eight Pro Bowl selections, five first-team All-Pro honors, and two Defensive Player of the Year awards.

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