If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
Meaning of the quote
The quote suggests that even if a religious event as significant as the Second Coming of Christ were televised, some TV stations might choose not to air it. Instead, they would prefer to show more profitable programs like Westerns or quiz shows, which they believe would attract more viewers and make them more money.
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More quotes from Edward R. Murrow
If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
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Just once in a while let us exalt the importance of ideas and information.
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We must not confuse dissent with disloyalty. When the loyal opposition dies, I think the soul of America dies with it.
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The politician in my country seeks votes, affection and respect, in that order. With few notable exceptions, they are simply men who want to be loved.
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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
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Just because your voice reaches halfway around the world doesn’t mean you are wiser than when it reached only to the end of the bar.
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The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.
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Most truths are so naked that people feel sorry for them and cover them up, at least a little bit.
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A reporter is always concerned with tomorrow. There’s nothing tangible of yesterday. All I can say I’ve done is agitate the air ten or fifteen minutes and then boom – it’s gone.
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Fame is morally neutral.
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Our major obligation is not to mistake slogans for solutions.
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The obscure we see eventually. The completely obvious, it seems, takes longer.
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Difficulty is the excuse history never accepts.
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A satellite has no conscience.
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We cannot defend freedom abroad by deserting it at home.
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Everyone is a prisoner of his own experiences. No one can eliminate prejudices – just recognize them.
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The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.
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Good night, and good luck.
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No one can terrorize a whole nation, unless we are all his accomplices.
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Anyone who isn’t confused really doesn’t understand the situation.
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People say conversation is a lost art; how often I have wished it were.
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We cannot make good news out of bad practice.
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