The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Meaning of the quote
This quote suggests that people today often define themselves by the things they own, like their car, stereo, house, or kitchen gadgets. Instead of feeling connected to their true inner selves, they feel more connected to the products they buy. This can make people feel empty inside, as they struggle to find meaning in material possessions rather than in their own thoughts, feelings, and relationships.
More quotes from Herbert Marcuse
The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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That which is cannot be true.
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The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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Not every problem someone has with his girlfriend is necessarily due to the capitalist mode of production.
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Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
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