What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.

I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.

I think PSP is going to be the most successful handheld entertainment device ever. What it will do in terms of the versatility, obviously you can download music to it, and you’ll be able to enjoy all your great tunes on it.

I’m sorry if the following sounds combative and excessively personal, but that’s my general style.

If we deliver on those promises, we’ll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we’re going about it the right way.

We’re going to create a portable handheld environment, and you should expect the same things you’ve always expected from Playstation – a great quality product, versatility, great value to the consumer.

I think it’s going to deliver on the promises we’ve said it’s going to and it is going to be the most successful product ever to come into the handheld environment, and it just happens to have a number of different functions.

What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.