Forget it, Louis, no Civil War picture ever made a nickel.
Meaning of the quote
This quote suggests that movies about the American Civil War were not very popular or successful at making money. The producer, Irving Thalberg, is telling someone named Louis that they should forget about making a Civil War movie, because none of them have ever made a significant amount of money. In other words, Civil War movies are not profitable or appealing to audiences, so it's not worth the effort to produce one.
About Irving Thalberg
Irving Thalberg was a renowned American film producer in the early 20th century, known as the “Boy Wonder” for his impressive abilities and the success of his films. Despite facing health challenges from a young age, Thalberg left an indelible mark on Hollywood, producing classics like Grand Hotel, A Night at the Opera, and The Good Earth, and helping to establish the Production Code for film content.
More quotes from Irving Thalberg
A story never looks as good as when the other fellow buys it.
American film producer (1899-1936)
Credit you give yourself is not worth having.
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The movie medium will eventually take its place as art because there is no other medium of interest to so many people.
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Forget it, Louis, no Civil War picture ever made a nickel.
American film producer (1899-1936)
Novelty is always welcome but talking pictures are just a fad.
American film producer (1899-1936)