If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Meaning of the quote
If you create a really awesome product or service, your customers will tell their friends and family about it. This is called "word of mouth," and it's one of the most powerful ways to get new customers. Even better than expensive ads or marketing, people will spread the word about your great experience on their own.
About Jeff Bezos
Jeff Bezos is an American business magnate best known as the founder, executive chairman, and former president and CEO of Amazon, the world’s largest e-commerce and cloud computing company. He is the second wealthiest person in the world, with a net worth of over $200 billion. Bezos has also founded the aerospace manufacturer Blue Origin and purchased The Washington Post newspaper.
More quotes from Jeff Bezos
Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.
American business magnate (born 1964)
Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
American business magnate (born 1964)
The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren’t thinking about appliances when they wired the world. They were really thinking about – they weren’t putting electricity into the home. They were putting lighting into the home.
American business magnate (born 1964)
What’s dangerous is not to evolve.
American business magnate (born 1964)
But there’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.
American business magnate (born 1964)
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
American business magnate (born 1964)
There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
American business magnate (born 1964)
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
American business magnate (born 1964)
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
American business magnate (born 1964)
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
American business magnate (born 1964)
We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.
American business magnate (born 1964)
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
American business magnate (born 1964)