We need to temper the idea that this company has to have some earthshaking event every 15 minutes.

Meaning of the quote

Companies don't always need to have big, exciting things happen all the time. Sometimes it's better to have a more balanced and steady approach, rather than always trying to create a huge event or announcement every 15 minutes. This can help the company stay focused and not get too caught up in constantly trying to be the center of attention.