Most of us can’t even begin to imagine.

Because what happens is, as the economy suffers, tax revenues go down. But unlike businesses, where at least your variable costs go down, in government your variable costs go up: unemployment insurance, workmen’s compensation, health care benefits, welfare, you name it.

It is very clear that voice communications is moving on to the Internet. In the end, the price that anyone can provide for voice transmission on the Net will trend toward zero.

Sometimes it’s a little bit like being a politician. We have work to do in understanding our users’ sentiments.

Communications is at the heart of e-commerce and community.

I think we can be the very best place to start a business, to grow a business, to invent a new technology, to change the world, to change the country. But we’ve got a lot of work to deliver a new California to the people of California.

When people use your brand name as a verb, that is remarkable.

You know, I think, people of all stripes in California, Republicans, Democrats, conservatives, liberals, frankly, as I have traveled the state, the number one issue is jobs. And they are looking for which candidate can get the economy back on track.

I have run large organizations, I know what it takes to create a healthy business climate, and I have more experience than Jerry Brown doing that. So it’ll be a stark contrast, a career politician vs. someone who has met a payroll, gotten a return on investment, knows how to use technology to do more with less.

What’s sort of interesting about the whole public relations disaster that is the Net, in some ways, is that the fundamentals are really good.

Because if you don’t have a great workforce, a great higher education system, you’re not going to have the next eBay, the next AmGen, the next, you know, Miasole, and not only California but America is going to fall behind a whole new competitive context which is obviously China, India, and other countries.

One good thing about California is we have quite a broad-based economy. We provide more fruits and vegetables and produce to the United States than any other state. So we have actually the single largest agricultural sector in the country.

Regulation is strangling businesses of all sizes in California, and we’ve got to streamline regulation so it’s easy, not hard, to do business.

And I want to be able to – you know, make Republicans and Democrats famous for keeping jobs in California.

We have always said that advertising is just the icing on the cake. It is not the cake.

Look at growth, look at how much time people spend on the Net and look at the variety of things that they are doing. It’s all really good, so I am actually encouraged by the fundamentals that underlie usage growth on the Net.

I want to work with the teachers’ union. But as I said out there, we have to put the kids first and we are letting down a generation of California children. It’s not acceptable.

We can put our head in the sand and continue to lose jobs overseas and to other states, or we can say, ‘You know what? We are not going to lose another job from California, and we’re going to be the very best place to start and grow a business.’ So I’ll be the chief sales officer for California businesses.

You know, I like to think that I will subscribe very much to the core Republican principles of small government. Making a small number of rules and getting out of the way. Keeping taxes low. Creating an environment for small businesses to grow and thrive.

I’m not a career politician. I spent 30 years in business. I can tell you that people in California have had it with career politicians: they are done.

Well, California used to be in the dream-making business, and unfortunately what’s happened I think we’re now in the dream-breaking business.

I got to get the right people in the right job. Because a lot of costs can be taken out in the context of your administration without the legislature.For example, using technology to do more with less. Using technology to fight fraud. Reorganizing and streamlining can be done within the context of the administration.

You know, in a workplace, when you shrink the size of a workforce, there is pain there. But there is no question: we have a government that we can no longer afford.That is the cold, hard fact. So we have to make this more efficient. We have to sunset programs that no longer work. We have to eliminate waste and fraud. We must do this.

Most of us can’t even begin to imagine.