But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Meaning of the quote

In marketing, people are drawn to things they recognize and know well. The studio or company controls what becomes familiar to the audience. This idea has become extremely important and powerful in the marketing world.

About Nicolas Roeg

Nicolas Roeg was an acclaimed English film director and cinematographer, best known for his visually stunning and nonlinear films like Performance, Walkabout, and Don’t Look Now. He was a highly influential filmmaker who inspired many directors, and his work was recognized as some of the greatest British films of all time.

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More quotes from Nicolas Roeg

The rules are learnt in order to be broken, but if you don’t know them, then something is missing.

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English film director and cinematographer

And later I thought, I can’t think how anyone can become a director without learning the craft of cinematography.

Nicolas Roeg

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Some people are very lucky, and have the story in their heads. I’ve never storyboarded anything. I like the idea of chance. What makes God laugh is people who make plans.

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There was a village watercolour society and they’d come and paint in my field. I watched them from the window, the way they would struggle this way and that to find the perfect moment. God has made every angle on that beautiful, and I felt that tremendously.

Nicolas Roeg

English film director and cinematographer

I was very glad later when I was directing that I wasn’t in the hands of a cinematographer and hoping that he would do it well. I would know what he was doing, and we could discuss how that scene would look.

Nicolas Roeg

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Years ago I had a house in Sussex, it was like Arcadia, with an old Victorian bridge, a pond and the Downs.

Nicolas Roeg

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Movies are not scripts – movies are films; they’re not books, they’re not the theatre.

Nicolas Roeg

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Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Nicolas Roeg

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They think something’s gone wrong, but in Don’t Look Now, for instance, one scene was made by a mistake. It’s the scene where Donald Sutherland goes to look for the policeman who’s investigating the two women.

Nicolas Roeg

English film director and cinematographer

You make the movie through the cinematography – it sounds quite a simple idea, but it was like a huge revelation to me.

Nicolas Roeg

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Fear has many faces.

Nicolas Roeg

English film director and cinematographer

Children’s finger-painting came under the arts, but movies didn’t.

Nicolas Roeg

English film director and cinematographer

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Nicolas Roeg

English film director and cinematographer

Marketing is a very good thing, but it shouldn’t control everything. It should be the tool, not that which dictates.

Nicolas Roeg

English film director and cinematographer

The great difference between screen acting and theatre acting is that screen acting is about reacting – 75% of the time, great screen actors are great reactors.

Nicolas Roeg

English film director and cinematographer

In life, we all learn from everyone.

Nicolas Roeg

English film director and cinematographer