Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets.
Meaning of the quote
In the 1950s and 1960s, more and more people were going to drive-in movie theaters, where they could watch movies from the comfort of their cars. This led to a big demand for bulk popcorn, as the drive-in theaters needed a lot of popcorn to serve all their customers. Orville Redenbacher, a famous American businessman who made popcorn, noticed that most of his competition was also trying to make and sell large quantities of popcorn to meet this growing demand from the drive-in theaters.
About Orville Redenbacher
Orville Redenbacher was an American food scientist and businessman who revolutionized the popcorn industry. His brand of popcorn is now owned by Conagra Brands, and he was described as an “agricultural visionary” by The New York Times.
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