Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting.
Meaning of the quote
Designers take a bunch of different things - like needs, ideas, words, and pictures - that don't seem to go together, and their job is to choose the best ones and put them together in a way that makes it interesting and meaningful for people.
About Paul Rand
Paul Rand was an influential American graphic designer known for his iconic corporate logo designs, including those for IBM, UPS, and Westinghouse. He was a professor at Yale University and a pioneer of the Swiss Style of graphic design in the United States.
More quotes from Paul Rand
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
American graphic designer (1914-1996)
Design is everything. Everything!
American graphic designer (1914-1996)
Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting.
American graphic designer (1914-1996)
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
American graphic designer (1914-1996)