Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Meaning of the quote
Design is the way we combine the look and the meaning of something. Like art, design can have many different definitions - there's no one way to describe it. Design can be an artistic expression, or it can be about making things look good. Design seems simple, but that's why it can also be complicated. There are many ways to create a design that works well.
About Paul Rand
Paul Rand was an influential American graphic designer known for his iconic corporate logo designs, including those for IBM, UPS, and Westinghouse. He was a professor at Yale University and a pioneer of the Swiss Style of graphic design in the United States.
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
American graphic designer (1914-1996)