Quality has to be caused, not controlled.

You have to lead people gently toward what they already know is right.

Successful people breed success.

In a true zero-defects approach, there are no unimportant items.

Eliminating what is not wanted or needed is profitable in itself.

Being convinced one knows the whole story is the surest way to fail.

You don’t have to be noisy to be effective.

Selecting the right person for the right job is the largest part of coaching.

Making a wrong decision is understandable. Refusing to search continually for learning is not.

We can spend our whole lives underachieving.

No one can remember more than three points.

The great discoveries are usually obvious.

Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

Quality has to be caused, not controlled.

The audience only pays attention as long as you know where you are going.

Slowness to change usually means fear of the new.

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.

If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

A rule to live by: I won’t use anything I can’t explain in five minutes.

Change should be a friend. It should happen by plan, not by accident.