Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Meaning of the quote

It's much easier to stick to your values and beliefs when you're wealthy and comfortable. But the real test is whether you can still hold true to your principles even when you don't have a lot of money or resources. That's when it really counts and shows how strong your character is.

About Ray Kroc

Ray Kroc was an American businessman who purchased and expanded the McDonald’s fast food company, turning it into the world’s largest fast-food corporation. He was known for implementing key innovations, such as a standardized menu and an efficient assembly-line system, which contributed to the company’s rapid growth and global domination.

More about the author

More quotes from Ray Kroc

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

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None of Us is as Good as All of Us.

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You’re only as good as the people you hire.

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Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

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When you’re green, your growing. When you’re ripe, you rot.

Ray Kroc

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The quality of a leader is reflected in the standards they set for themselves.

Ray Kroc

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We take the hamburger business more seriously than anyone else.

Ray Kroc

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As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.

Ray Kroc

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Are you green and growing or ripe and rotting?

Ray Kroc

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All money means to me is a pride in accomplishment.

Ray Kroc

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Creativity is a highfalutin word for the work I have to do between now and Tuesday.

Ray Kroc

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If you’re not a risk taker, you should get the hell out of business.

Ray Kroc

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We provide food that customers love, day after day after day. People just want more of it.

Ray Kroc

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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

Ray Kroc

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Luck is a dividend of sweat. The more you sweat, the luckier you get.

Ray Kroc

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