The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
About Stuart Chase
Stuart Chasewas an American economist, social theorist, and writer. His writings covered topics as diverse as general semantics and physical economy.
More quotes from Stuart Chase
For those who believe, no proof is necessary. For those who don’t believe, no proof is possible.
American economist (1888-1985)
Sanely applied advertising could remake the world.
American economist (1888-1985)
Attitude is your acceptance of the natural laws, or your rejection of the natural laws.
American economist (1888-1985)
Democracy, as has been said of Christianity, has never really been tried.
American economist (1888-1985)
I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.
American economist (1888-1985)
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
American economist (1888-1985)
The Lord prefers common looking people. That is why he made so many of them.
American economist (1888-1985)