One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That’s not how it works. It works by realizing the concept of a replicator.

About Susan Blackmore

Susan Jane Blackmoreis a British writer, lecturer, sceptic, broadcaster, and a visiting professor at the University of Plymouth. Her fields of research include memetics, parapsychology, consciousness, and she is best known for her book The Meme Machine.

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