We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Meaning of the quote

Tony Hsieh, an American businessman, wanted his company to be known for more than just selling shoes. He and his team thought deeply about what they wanted their company to represent. They realized they didn't just want to sell products, but to provide great customer service and care for their customers. Even though Hsieh wasn't particularly interested in shoes, he was passionate about ensuring customers had a positive experience.