Let’s put it this way: art house theaters are vanishing. They have almost disappeared completely, and that means there’s a shift in what audiences want to see. And they have to be aware of that and be realistic. It’s as simple as that.

Meaning of the quote

Art house theaters, the kind that show unique and independent films, are disappearing. This means that people's tastes are changing, and they now prefer to watch more mainstream movies instead. Directors and movie-makers need to understand this shift in audience preferences and make films that people actually want to see. It's a straightforward situation.

About Werner Herzog

Werner Herzog is a renowned German filmmaker, actor, opera director, and author, known for his unique style and ambitious protagonists. He is considered a pioneer of the New German Cinema, and his films often feature individuals in conflict with nature or pursuing impossible dreams.

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More quotes from Werner Herzog

I cannot work fast enough. I cannot cope fast enough, really. And just releasing a film is hard.

Werner Herzog

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I know whenever it comes to be really dysfunctional and vile and base and hostile on screen, I’m good at that!

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You should look straight at a film; that’s the only way to see one. Film is not the art of scholars but of illiterates.

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Let’s put it this way: art house theaters are vanishing. They have almost disappeared completely, and that means there’s a shift in what audiences want to see. And they have to be aware of that and be realistic. It’s as simple as that.

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Facts sometimes have a strange and bizarre power that makes their inherent truth seem unbelievable.

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Technology has a great advantage in that we are capable of creating dinosaurs and show them on the screen even though they are extinct 65 million years. All of a sudden, we have a fantastic tool that is as good as dreams are.

Werner Herzog

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There are certainly laws and elements that make a film more accessible to mainstream audiences. If you’ve got Tom Cruise as a strongman, I’m sure it would have larger audiences, but it wouldn’t have the same substance.

Werner Herzog

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I don’t spend sleepless nights over getting very bad reviews.

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German film director, producer, screenwriter, actor and opera director