Quotes: Strategy

The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

Disney’s something to be a little alarmed about. It’s not just a little theme park anymore. It’s now an ethic and outlook and strategy that goes way beyond central Florida.

If you can’t define a winning exit strategy for the American people, where we somehow come out ahead, then we’re wasting our money, and we’re wasting our strategic resources.

I’ve had lengthy discussions with European farm leaders. It is clear they have an agricultural strategy to support their producers and gain dominance in world agricultural trade. They’re gaining markets the old-fashioned way – they’re buying them.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

I think we’re proving ourselves as we go along. The past several months our strategy has been evolutionary – making maximum advantage of our client browser, as well as our enterprise software for people who want to build Web sites.

That strategy of racing for the top five and racing for the win is where everybody wants to be.

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.

But the central point is that any campaign against Iraq, whatever the strategy, cost and risks, is certain to divert us for some indefinite period from our war on terrorism.