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Home
Authors
Michael Schudson
American
Sociologist
About the author
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Michael Schudson,
American
Sociologist
#Public
#Work
#Wonders
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson,
American
Sociologist
#Advertising
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson,
American
Sociologist
#American
#Advertising
#Budgets
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson,
American
Sociologist
#Will
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson,
American
Sociologist
#Will
#Sales
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson,
American
Sociologist
#Art
#State
#Advertising
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson,
American
Sociologist
#People
#Popular
#Culture
#Americans
#Advertising
#Silly
#Gods
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson,
American
Sociologist
#Advertising
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson,
American
Sociologist
#Ignorance
#Criticism
#Advertising
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson,
American
Sociologist
#May
#Advertising
#Sales
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson,
American
Sociologist
#Successful
#Will
#Information
#Environment
#Advertising
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson,
American
Sociologist
#Power
#Repetition
#Values
#Obvious