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Home
Authors
Norman Lear
American
Producer
About the author
TV that people will never see, that giant international corporations will never touch, will never pay your salary.
Norman Lear,
American
Producer
#People
#Will
#Corporations
When we went on the air, I didn't want to be interrupted for an act-one curtain.
Norman Lear,
American
Producer
#Want
#Act
We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.
Norman Lear,
American
Producer
#Right
#Quarrel
We are a country of excess. So it's not the violence, per se, but the exacerbation and constant repetition.
Norman Lear,
American
Producer
#Country
#Violence
#Repetition
#Excess
We did an episode on Good Times which came out of a newspaper article about the incidence of hypertension in black males being higher than whites, and increasing. So we did a show in which James, the father on Good Times, had hypertension.
Norman Lear,
American
Producer
#Being
#Father
But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met.
Norman Lear,
American
Producer
#People
#Race
#Dad
In this nation, leadership is dollars.
Norman Lear,
American
Producer
#Nation
#Leadership
So we gravitated to shows and issues and causes that made people care.
Norman Lear,
American
Producer
#People
#Care
#Causes
In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.
Norman Lear,
American
Producer
#People
#Will
#Leadership
#Buying
I guess because the shows were activist in their own way - the marriage of my public activism and my career activism, you know - people understand me very well. They also understand there's a very strong bipartisan part in all of this.
Norman Lear,
American
Producer
#People
#Public
#Career
#Marriage
#Activism
Life goes on pretty much the same way. I've been working on a couple of films on the side. You may see some more. You may even see another television show.
Norman Lear,
American
Producer
#Life
#May
#Pretty
#Television
Life is about having a good time, and it was a good time. We did some things well and some things poorly, but that was always the case.
Norman Lear,
American
Producer
#Time
#Life
I stop and look at traffic accidents. I won't hang around, but when I hear something is terrible, as bad as it is, I've gotta look at it.
Norman Lear,
American
Producer
#Accidents
Life is made up of small pleasures. Happiness is made up of those tiny successes. The big ones come too infrequently. And if you don't collect all these tiny successes, the big ones don't really mean anything.
Norman Lear,
American
Producer
#Life
#Happiness
I think the greater responsibility, in terms of morality, is where leadership begins.
Norman Lear,
American
Producer
#Responsibility
#Leadership
#Morality
Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think.
Norman Lear,
American
Producer
#People
#Change
Nobody doubts my partisanship, but a lot of the activity is nonpartisan.
Norman Lear,
American
Producer
Originally, with all the shows, we went looking for belly laughs.
Norman Lear,
American
Producer
It crossed our minds early on that the more an audience cared - we were working before, on average, 240, live people. If you could get them caring - the more they cared, the harder they laughed.
Norman Lear,
American
Producer
#People
#Caring
That's the heart of it: My shows were not that controversial with the American people. They were controversial with the people who think for the American people.
Norman Lear,
American
Producer
#People
#Heart
#American
The American people may not be the best-educated, but they're very wise at heart.
Norman Lear,
American
Producer
#People
#Heart
#May
#American
The trafficking of sex and violence is comes after the demand for ratings.
Norman Lear,
American
Producer
#Violence
#Sex
There was no real controversy with All In The Family. That came from the people on the business end.
Norman Lear,
American
Producer
#People
#Family
#End
#Business
#Controversy
Even when they don't know who Nixon was, these shows will continue to play.
Norman Lear,
American
Producer
#Will
#Play
#Nixon
But it also became the experience, or was the experience, of the writers who were attracted to this kind of humor. They're all men or women who come from the same kind of experience in their own lives.
Norman Lear,
American
Producer
#Men
#Experience
#Writers
#Women
#Humor
At great, great remove sit the head of General Electric, the head of News Corp, the head of Viacom, or the head of this giant international corporation that wants these ratings.
Norman Lear,
American
Producer
#News
I wanted to just do a one-act play for 26 minutes, with commercials at the beginning and end. For years, I couldn't get my way. They wanted to interrupt three times.
Norman Lear,
American
Producer
#Years
#Play
#End
#Beginning
Granted, the writers, directors, producers, and that community make a great deal of money. But they might be choosing to do a whole lot of other things for the living they make.
Norman Lear,
American
Producer
#Writers
#Money
#Living
#Community
You're in the business - when you're a writer, producer, director - to get ratings.
Norman Lear,
American
Producer
#Writer
#Business