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Home
Authors
Ron Johnson
Canadian
Politician
About the author
You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.
Ron Johnson,
Canadian
Politician
#Words
#Vision
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Ron Johnson,
Canadian
Politician
#Reason
#Idea
#Passion
#Detail
The core value that differentiates Apple is our ability to innovate.
Ron Johnson,
Canadian
Politician
#Ability
#Value
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
Ron Johnson,
Canadian
Politician
#Imagination
#Reality
#Innovation
Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.
Ron Johnson,
Canadian
Politician
#Design
Apple has great marketing, among the best PR and marketing in the world.
Ron Johnson,
Canadian
Politician
#World
#Marketing